Take a Chance!: 101 Entrepreneurial Lessons for Making it Big by Larry Gaynor

You’re An Entrepreneur. You’ve either started or are thinking of starting your own business. Or you’re all in and need to take a chance. Then this book is for you.

Starting a business is brutal. 70% of businesses fail after five years and only 25% of businesses make it to 15 years or more. What if you had a crystal ball to guide you through your business cycle so you didn’t make the same mistakes as everyone else?

Larry Gaynor is a serial beauty entrepreneur still running TNG Worldwide since 1985. He has dealt with the biggest companies including L’Oréal, Unilever, Amazon and Walmart. As a retailer, he had to take a chance and decide to shut down his $5 million store and become a wholesale distributor. As a distributor, he was cut-off more than ten times and threatened to sell his company or else. As a manufacturer, he had to take a chance and risk everything during the pandemic.

Take A Chance! is Gaynor’s fascinating journey as an entrepreneur spanning more than 50 years. Key take-aways include Gallup-training that changed TNG’s culture; the pivot to manufacturing from being a lowly distributor; the importance of being an Amazon Top 200 Reseller; and the rise and fall of the pro beauty business. Along the way, Gaynor shares his top 101 entrepreneurial lessons for making it big.