{"product_id":"whats-in-it-for-them","title":"What's in It for Them? - 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want","description":"\u003cb\u003eWALL STREET JOURNAL BESTSELLER—now in paperback!\u003cbr\u003eWhen everyone around you is asking What’s in it for me?, Joe Polish—“the most connected person on the planet”—offers one simple question to change the conversation.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"You’ll be   surprised by how hard and deep this book hits. It generously shows the how   and why of connection, and it’s not what you expect.” — Dr. Benjamin Hardy,   author of \u003ci\u003eBe Your Future Self Now\u003c\/i\u003e\u003cbr\u003e\u003ci\u003e\u003c\/i\u003e\u003cbr\u003eThere’s no shortage   of networking and entrepreneurship advice in books and on social media in   today’s world—but it’s harder than ever to know what’s authentic. To make   matters worse, taking the wrong advice can result in superficial connections,   transactional relationships, and unsatisfying interactions with others   without any real rapport.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eWhat’s in It   for Them?\u003c\/i\u003e, entrepreneur and marketer extraordinaire Joe Polish faces the   problem of personal and professional disconnection head-on, offering a heart-   and mind-expanding guide on how to:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eDeepen rapport and   connect with others by identifying and reducing their suffering\u003c\/li\u003e\n\u003cli\u003eUpdate Dale   Carnegie’s insights to win the \u003ci\u003eright\u003c\/i\u003e friends and influence the \u003ci\u003eright\u003c\/i\u003e people\u003c\/li\u003e\n\u003cli\u003eOvercome others’   intimidation tactics to find true appreciation in relationships\u003c\/li\u003e\n\u003cli\u003eBuild character for   better results than capabilities can ever give on their own\u003c\/li\u003e\n\u003cli\u003eProtect your   efforts from the “takers” of the world\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eAnd much more—all to   help the givers of the world thrive in business without neglecting their   relationships.\u003cbr\u003e\u003cbr\u003eEarly in life, Joe Polish’s struggles with   trauma and addiction led him to a disconnected life. After getting sober in   recovery, he spent years developing his genuine and generous approach to   building rapport and transformed from a dead broke carpet cleaner to being   dubbed “the most connected person on the planet” for his work with Genius   Network, one of the world’s most impactful networking groups for   high-achieving entrepreneurs. In \u003ci\u003eWhat’s in It for Them?\u003c\/i\u003e, he explains   his one-of-a-kind approach to rapport-building he used to get there—and   offers a few cautionary tales along the way.\u003cbr\u003e\u003cbr\u003e“A treasure, filled with profound wisdom and   practical strategies that will benefit you and those you serve for years to   come.” — Marie Forleo, #1 \u003ci\u003eNew York Times \u003c\/i\u003ebest-selling author of \u003ci\u003eEverything   Is Figureoutable\u003c\/i\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":51306314268960,"sku":"9781401975852","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3661\/7504\/files\/9781401975852.jpg?v=1772777204","url":"https:\/\/creativebysanchez.com\/products\/whats-in-it-for-them","provider":"Creative By Sanchez","version":"1.0","type":"link"}