{"product_id":"we-now-disrupt-this-broadcast","title":"We Now Disrupt This Broadcast - How Cable Transformed Television and the Internet Revolutionized It All","description":"\u003cb\u003eThe collision of new technologies, changing business strategies, and innovative storytelling that produced a new golden age of TV.\u003c\/b\u003e\u003cp\u003eCable television channels were once the backwater of American television, programming recent and not-so-recent movies and reruns of network shows. Then came \u003ci\u003eLa Femme Nikita\u003c\/i\u003e, \u003ci\u003eOZ\u003c\/i\u003e, \u003ci\u003eThe Sopranos\u003c\/i\u003e, \u003ci\u003eMad Men\u003c\/i\u003e, \u003ci\u003eGame of Thrones\u003c\/i\u003e, and \u003ci\u003eThe Walking Dead\u003c\/i\u003e. And then, just as “prestige cable” became a category, came \u003ci\u003eHouse of Cards\u003c\/i\u003e and Netflix, Hulu, Amazon Video, and other Internet distributors of television content. What happened? In \u003ci\u003eWe Now Disrupt This Broadcast,\u003c\/i\u003e Amanda Lotz chronicles the collision of new technologies, changing business strategies, and innovative storytelling that produced an era termed “peak TV.”\u003c\/p\u003e\u003cp\u003eLotz explains that changes in the business of television expanded the creative possibilities of television. She describes the costly infrastructure rebuilding undertaken by cable service providers in the late 1990s and the struggles of cable channels to produce (and pay for) original, scripted programming in order to stand out from the competition. These new programs defied television conventions and made viewers adjust their expectations of what television could be. \u003ci\u003eLe Femme Nikita\u003c\/i\u003e offered cable's first antihero, \u003ci\u003eMad Men\u003c\/i\u003e cost more than advertisers paid, \u003ci\u003eThe Walking Dead\u003c\/i\u003e became the first mass cable hit, and \u003ci\u003eGame of Thrones\u003c\/i\u003e was the first global television blockbuster. Internet streaming didn't kill cable, Lotz tells us. Rather, it revolutionized how we watch television. Cable and network television quickly established their own streaming portals. Meanwhile, cable service providers had quietly transformed themselves into Internet providers, able to profit from both prestige cable and streaming services. Far from being dead, television continues to transform.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":51166384259360,"sku":"9780262037679","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3661\/7504\/files\/9780262037679.jpg?v=1769715527","url":"https:\/\/creativebysanchez.com\/products\/we-now-disrupt-this-broadcast","provider":"Creative By Sanchez","version":"1.0","type":"link"}