{"product_id":"thinking-in-new-boxes","title":"Thinking in New Boxes - A New Paradigm for Business Creativity","description":"When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.\u003cbr\u003e  \u003cbr\u003e \u003cb\u003eLIGHTERS?\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the \u003cb\u003ePEN\u003c\/b\u003e “box”—figured out that there was growth to be found in the \u003cb\u003eDISPOSABLE\u003c\/b\u003e “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities.\u003cbr\u003e  \u003cbr\u003e \u003cb\u003eIT INVENTED A NEW BOX.\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start\u003cbr\u003e  \u003cbr\u003e \u003cb\u003eTHINKING IN NEW BOXES\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e —a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). \u003cbr\u003e  \u003cbr\u003e To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities.\u003cbr\u003e  \u003cbr\u003e This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps:\u003cbr\u003e  \u003cbr\u003e • \u003cb\u003eDoubt everything.\u003c\/b\u003e Challenge your current perspectives. \u003cbr\u003e • Probe the possible. \u003cb\u003eExplore options\u003c\/b\u003e around you.\u003cbr\u003e • Diverge. \u003cb\u003eGenerate many new and exciting ideas, \u003c\/b\u003eeven if they seem absurd.\u003cbr\u003e • Converge. Evaluate and select the ideas that will \u003cb\u003edrive breakthrough results.\u003c\/b\u003e\u003cbr\u003e • \u003cb\u003eReevaluate\u003c\/b\u003e. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly.\u003cbr\u003e  \u003cbr\u003e Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, \u003ci\u003eThinking in New Boxes\u003c\/i\u003e will help you and your company overcome missed opportunities and stay ahead of the curve. \u003cbr\u003e  \u003cbr\u003e This book isn’t a simpleminded checklist. This is \u003ci\u003eThinking in New Boxes\u003c\/i\u003e.\u003cbr\u003e  \u003cbr\u003e And it will be fun. (We promise.)\u003cbr\u003e  \u003cbr\u003e\u003cb\u003ePraise for \u003ci\u003eThinking in New Boxes\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e“Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.”\u003cb\u003e—\u003ci\u003eBlogcritics\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“\u003ci\u003eThinking in New Boxes\u003c\/i\u003e is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”\u003cb\u003e—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “\u003ci\u003eThinking In New Boxes\u003c\/i\u003e discusses what I believe to be one of the fundamental shifts all companies\/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”\u003cb\u003e—Jennifer Fox, CEO, Fairmont Hotels \u0026amp; Resorts\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “As impressive as teaching new tricks to old dogs, \u003ci\u003eThinking in New Boxes\u003c\/i\u003e is both inspirational and practical—a comprehensive,  step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”\u003cb\u003e—Peter Gelb, general manager, Metropolitan Opera\u003c\/b\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":50964234567968,"sku":"9780812992953","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3661\/7504\/files\/9780812992953.jpg?v=1764018786","url":"https:\/\/creativebysanchez.com\/products\/thinking-in-new-boxes","provider":"Creative By Sanchez","version":"1.0","type":"link"}