{"product_id":"the-only-sales-guide-youll-ever-need","title":"The Only Sales Guide You'll Ever Need","description":"\u003cb\u003eThe \u003ci\u003eUSA Today\u003c\/i\u003e bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.\u003cbr\u003e  \u003cbr\u003e \u003c\/b\u003eAnthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom.\u003cbr\u003e  \u003cbr\u003e Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: \u003ci\u003eWhy are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best?\u003c\/i\u003e \u003cbr\u003e  \u003cbr\u003e The answer is simple: it’s not about the market, the product, or the competition—it’s all about the seller. And consequently, any salesperson can sell more and better, all the time.\u003cbr\u003e  \u003cbr\u003e Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including...\u003cbr\u003e \u003cbr\u003e\u003cb\u003e·Self-discipline: \u003c\/b\u003eHow to keep your commitments to yourself and others.\u003cbr\u003e\u003cb\u003e·Accountability:\u003c\/b\u003e How to own the outcomes you sell.\u003cbr\u003e\u003cb\u003e·Competitiveness:\u003c\/b\u003e How to embrace competition rather than let it intimidate you.\u003cbr\u003e\u003cb\u003e·Resourcefulness:\u003c\/b\u003e How to blend your imagination, experience, and knowledge into unique solutions.\u003cbr\u003e\u003cb\u003e·Storytelling:\u003c\/b\u003e How to create deeper relationships by presenting a story in which the client is the hero and you're their guide.\u003cbr\u003e\u003cb\u003e·Diagnosing:\u003c\/b\u003e How to look below the surface to figure out someone else's real challenges and needs.\u003cbr\u003e\u003cbr\u003eOnce you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":50952787427616,"sku":"9780735211674","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3661\/7504\/files\/9780735211674.jpg?v=1763661702","url":"https:\/\/creativebysanchez.com\/products\/the-only-sales-guide-youll-ever-need","provider":"Creative By Sanchez","version":"1.0","type":"link"}