{"product_id":"the-inversion-factor","title":"The Inversion Factor - How to Thrive in the IoT Economy","description":"\u003cb\u003eWhy companies need to move away from a “product first” orientation to pursuing innovation based on customer need.\u003c\/b\u003e\u003cp\u003eIn the past, companies found success with a product-first orientation; they made a thing that did a thing. \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eInversion Factor\u003c\/i\u003e explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission. \u003c\/p\u003e\u003cp\u003eThe authors explain how the introduction of “smart” objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. \u003ci\u003eThe Inversion Factor\u003c\/i\u003e offers a roadmap for businesses that want to follow in their footsteps.\u003c\/p\u003e\u003cp\u003eThe authors chart the evolution of three IoTs—the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":51166942134560,"sku":"9780262535984","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3661\/7504\/files\/9780262535984.jpg?v=1769724020","url":"https:\/\/creativebysanchez.com\/products\/the-inversion-factor","provider":"Creative By Sanchez","version":"1.0","type":"link"}