{"product_id":"the-art-of-the-long-view","title":"The Art of the Long View - Planning for the Future in an Uncertain World","description":"\u003cp\u003eWhat increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Art of the Long View,\u003c\/i\u003e now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the \"scenaric\" approach, giving you the tools for developing a strategic vision within your business.\u003cbr\u003e\u003cbr\u003eSchwartz describes the new techniques, originally developed within Royal\/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG\u0026amp;E, and the International Stock Exchange.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":50956579897632,"sku":"9780385267328","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3661\/7504\/files\/9780385267328.jpg?v=1763738806","url":"https:\/\/creativebysanchez.com\/products\/the-art-of-the-long-view","provider":"Creative By Sanchez","version":"1.0","type":"link"}