{"product_id":"on-bts","title":"On BTS - Pop Music, Fandom, Sincerity (Atlantic Editions)","description":"\u003cb\u003eA love letter to Korean pop sensation BTS and an ode to fandom. An Atlantic Edition, featuring long-form journalism by \u003ci\u003eAtlantic\u003c\/i\u003e writers, drawn from contemporary articles or classic storytelling from the magazine’s 165-year archive.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe supersonic rise of the Korean pop group BTS may seem enigmatic to some, but for Lenika Cruz, senior culture editor at \u003ci\u003eThe Atlantic\u003c\/i\u003e, their worldwide fame is obvious. As Cruz argues in \u003ci\u003eOn BTS: Pop Music, Fandom, Sincerity\u003c\/i\u003e, the group’s trajectory—debuting on a relatively obscure label in Korea to becoming a global household name in just a few years—is a natural result of their authenticity, artistry, energy, social conscientiousness, and general coolness. As a non-English-language band finding record-breaking international success, BTS is helping usher in a fresh, more inclusive era in the music industry. In this love letter to the once-in-a-generation pop sensation, Cruz narrates her own unexpected journey into the fandom, and in doing so might welcome you in, too.","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":50950148882720,"sku":"9781638930648","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3661\/7504\/files\/9781638930648.jpg?v=1763624504","url":"https:\/\/creativebysanchez.com\/products\/on-bts","provider":"Creative By Sanchez","version":"1.0","type":"link"}