{"product_id":"inside-the-competitors-mindset","title":"Inside the Competitor's Mindset - How to Predict Their Next Move and Position Yourself for Success (Management on the Cutting Edge)","description":"\u003cb\u003eWhen it comes to competitive strategy, knowing what your competition is doing is good; understanding why they do what they do and predicting what they are going to do next is best.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eLeading companies invest a lot of resources into competitive intelligence, so why are they still caught off guard by the actions and reactions of their competitors?\u003cbr\u003e \u003cbr\u003eIn \u003ci\u003eInside the Competitor’s Mindset\u003c\/i\u003e, John Horn shares proven techniques to help businesses think like the competition and understand why they act the way they do. The keys to unlocking this mindset are cognitive empathy and a strategic approach to competitive insight that focuses on the “why” of a competitor’s move, and not just on “what happened.”\u003cbr\u003e \u003cbr\u003e\u003ci\u003eInside the Competitor’s Mindset\u003c\/i\u003e presents a systematic approach to competitive intelligence that starts with three frameworks to get inside the competitor’s mindset, predict their reactions to your moves, and assess whether the competition is getting ready for a spontaneous move of their own. Horn also demonstrates the importance of collecting forward-looking, predictive data; explains how to use war games, Black Hat exercises, mock negotiations, and premortems to build competitive insight; and makes the case for creating a dedicated competitive insight function within the organization.\u003cbr\u003e \u003cbr\u003eWhen every move matters, staying a step ahead of the competition is critical. \u003ci\u003eInside the Competitor’s Mindset\u003c\/i\u003e prepares leaders from any industry to be ready when it is time to act (and react) in the competitive market.\u003cbr\u003e \u003cbr\u003e\u003cb\u003eReading this book will empower you to\u003c\/b\u003e\u003cbr\u003e  \u003cb\u003e•\u003c\/b\u003e  learn where to look for competitive insights,      regardless of your industry, whether you (or your competitors) are a      public or private company;\u003cbr\u003e  \u003cb\u003e•\u003c\/b\u003e  anticipate how competitors will react to moves      you make, and whether they are about to make a bold first move;\u003cbr\u003e  \u003cb\u003e•\u003c\/b\u003e  apply lessons from archaeologists,      paleontologists, NICU nurses, and homicide detectives to better gather and      analyze information when you can’t ask direct questions;\u003cbr\u003e  \u003cb\u003e•\u003c\/b\u003e  design and operate strategic exercises to gain      competitive insight; and\u003cbr\u003e  \u003cb\u003e•\u003c\/b\u003e  build up a competitive insight function within      your organization.","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":51167411142944,"sku":"9780262047883","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3661\/7504\/files\/9780262047883.jpg?v=1769731674","url":"https:\/\/creativebysanchez.com\/products\/inside-the-competitors-mindset","provider":"Creative By Sanchez","version":"1.0","type":"link"}