{"product_id":"heat-and-light","title":"Heat and Light - Advice for the Next Generation of Journalists","description":"In \u003ci\u003eHeat \u0026amp; Light, \u003c\/i\u003ea legendary journalist and a journalism professor join forces to  offer a one-of-a-kind guide for our next generation of great journalists.   Drawing on the authors' decades of experience at the top of the field and  inspired directly by beginners’ most frequently asked questions, \u003ci\u003eHeat \u0026amp; Light \u003c\/i\u003eoffers invaluable advice  on such topics as: \u003cbr\u003e  \u003cbr\u003e ·         balancing drama and information (‘heat’ vs.  ‘light’)\u003cbr\u003e ·         generating and evaluating story  ideas\u003cbr\u003e ·         the secrets to crafting good ledes  \u003cbr\u003e ·         creating strong packages for the internet,  tv, and radio\u003cbr\u003e ·         the specific requirements of writing for  print and broadcast\u003cbr\u003e ·         the art of the interview\u003cbr\u003e  \u003cbr\u003e Along the way, the authors share countless anecdotes  from their own storied careers—and discuss larger questions such as the rapidly  growing role of digital media and what it means for today’s aspiring  journalists. \u003cbr\u003e  \u003cbr\u003e Includes an extensive \"reporter’s toolbox\" of  checklists, techniques, and resources","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":51230419681568,"sku":"9780307464651","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3661\/7504\/files\/9780307464651.jpg?v=1770862353","url":"https:\/\/creativebysanchez.com\/products\/heat-and-light","provider":"Creative By Sanchez","version":"1.0","type":"link"}