{"product_id":"buzzmarketing","title":"Buzzmarketing - Get People to Talk About Your Stuff","description":"\u003cb\u003e\"There's fake corporate marketing and then there's real marketing. This is the \u003ci\u003ereal\u003c\/i\u003e stuff for \u003ci\u003ereal\u003c\/i\u003e people.\" -Ben Cohen, co-founder of Ben \u0026amp; Jerry's Ice Cream\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.\u003cbr\u003e\u003cbr\u003e Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":50968559419680,"sku":"9781591842132","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3661\/7504\/files\/9781591842132.jpg?v=1764110114","url":"https:\/\/creativebysanchez.com\/products\/buzzmarketing","provider":"Creative By Sanchez","version":"1.0","type":"link"}