{"product_id":"the-selling-of-the-president","title":"The Selling of the President - The Classic Account of the Packaging of a Candidate","description":"What makes you cast your ballot?\u003cbr\u003eA Presidential candidate or a good campaign?\u003cbr\u003eHow he stands on the issues or how he stands up to the camera?\u003cp\u003e\u003cb\u003eThe Selling of the President\u003c\/b\u003e is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be.  It introduces:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHarry Treleaven, the first adman to suggest that issues bore voters, that image is what counts\u003c\/li\u003e\n\u003cli\u003eRoger Ailes, a PR man who coordinated the TV presentations that delivered the product\u003c\/li\u003e\n\u003cli\u003eFrank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President\u003c\/li\u003e\n\u003cli\u003eAnd the candidate, Richard Nixon himself—a politician running on television for the highest office in the land\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":50957250855200,"sku":"9780140112405","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3661\/7504\/files\/9780140112405.jpg?v=1763751557","url":"https:\/\/creativebysanchez.com\/es\/products\/the-selling-of-the-president","provider":"Creative By Sanchez","version":"1.0","type":"link"}