{"product_id":"its-not-what-you-sell-its-what-you-stand-for","title":"It's Not What You Sell, It's What You Stand For - Why Every Extraordinary Business Is Driven by Purpose","description":"\u003cb\u003e\"Roy Spence is a brilliant, sparkling gem. True greatness comes  in direct proportion to passionate pursuit of a purpose beyond money.\"  -Jim Collins, author of \u003ci\u003eGood to Great\u003c\/i\u003e \u003c\/b\u003e\u003cp\u003eOver the last thirty-five years, Roy Spence has helped organizations  such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the  Clinton Global Initiative, and many others achieve greatness by  obsessing about one big idea: purpose. With purpose as the North Star,  employee engagement is higher, competition is less threatening,  customers are more loyal, and innovation flows.\u003c\/p\u003e\u003cp\u003eAs Spence writes, \"Purpose is a reason for being that goes beyond  making money-and it almost always results in making more money than you  ever thought possible.\" Especially during times of great economic  uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy,  execution, and innovation.\u003c\/p\u003e\u003cp\u003eThese insider insights and case studies will help you discover your  organization's purpose, proclaim it to the world, and apply it to  everything you do.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":50964522336544,"sku":"9781591844471","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3661\/7504\/files\/9781591844471.jpg?v=1764027299","url":"https:\/\/creativebysanchez.com\/es\/products\/its-not-what-you-sell-its-what-you-stand-for","provider":"Creative By Sanchez","version":"1.0","type":"link"}