{"product_id":"generation-chef","title":"Generation Chef - Risking It All for a New American Dream","description":"\u003cb\u003eInside what life is really like for the new generation of professional cooks—a captivating tale of the make-or-break first year at a young chef’s new restaurant.\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e For many young people, being a chef is as compelling a dream as being a rock star or professional athlete. Skill and creativity in the kitchen are more profitable than ever before, as cooks scramble to reach the top—but talent isn’t enough. Today’s chef needs the business savvy of a high-risk entrepreneur, determination, and big dose of luck. \u003cbr\u003e\u003cbr\u003eThe heart of \u003ci\u003eGeneration Chef\u003c\/i\u003e is the story of Jonah Miller, who at age twenty-four attempts to fulfill a lifelong dream by opening the Basque restaurant Huertas in New York City, still the high-stakes center of the restaurant business for an ambitious young chef. Miller, a rising star who has been named to the 30-Under-30 list of both \u003ci\u003eForbes\u003c\/i\u003e and Zagat, quits his job as a sous chef, creates a business plan, lines up investors, leases a space, hires a staff, and gets ready to put his reputation and his future on the line.\u003cbr\u003e\u003cbr\u003eJournalist and food writer Karen Stabiner takes us inside Huertas’s roller-coaster first year, but also provides insight into the challenging world a young chef faces today—the intense financial pressures, the overcrowded field of aspiring cooks, and the impact of reviews and social media, which can dictate who survives.\u003cbr\u003e\u003cbr\u003eA fast-paced narrative filled with suspense, \u003ci\u003eGeneration Chef\u003c\/i\u003e is a fascinating behind-the-scenes look at drive and passion in one of today’s hottest professions.","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":51306114580768,"sku":"9780735217676","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0836\/3661\/7504\/files\/9780735217676.jpg?v=1772770630","url":"https:\/\/creativebysanchez.com\/es\/products\/generation-chef","provider":"Creative By Sanchez","version":"1.0","type":"link"}